When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics.
How do you measure engagement?
Just because a page receives a large amount of traffic doesn’t mean it has quality content.

Microsoft Office is one of the most installed software suites in the world. If you are looking to integrate it into your company, you can either purchase Microsoft Office 2019 or sign up for cloud-based Office 365. Both promise the same features that the Office suite is known for, but they are different enough to be better suited to some users than others.

There are countless technology-related trends that come and go, but one of the most important technologies that business owners are sticking with is the cloud. Owners and managers know they ought to be using “the cloud” but it can be confusing to understand what it is exactly and then choose from among the different types of services available.

Running a business can be time-consuming, especially if you’re managing staff, looking for growth opportunities, and looking after clients. This leaves you little time to search for an IT system that can benefit your business. Because of this, you may be forced to make an impulsive technology purchase that does more harm than good.

Microsoft has sold Office 365 and Windows 10 to businesses in various ways. While some business owners don’t mind purchasing the two solutions separately, others prefer one bundle that offers both. That’s possible with Microsoft 365.

Microsoft 365 caters to the workplace by combining Office 365 and Windows 10 into one solution, which is available in two plans: Microsoft 365 Business and Microsoft 365 Enterprise.

Social media management for businesses can be boiled down to two simple sentences: The internet is full of trolls. Don’t feed the trolls. Read on to find out more about social media gaffes that you will want to avoid, especially when dealing with negative comments on your business posts.

We’ve come to rely on our smartphones to help complete daily tasks, and this has resulted in the need to recharge our phones multiple times a day. But when you’re far from your charger, public charging kiosks can seem like a good substitute. However, this can lead to an incident of “juice jacking.

Virtualization is the act of moving a physical component or bit of software from a physical environment to a digital one that’s normally delivered over a network. This technology has become one of the most sought after tech improvements of the past decade, especially among small- to medium-sized businesses (SMBs). The only problem is, virtualization can be complicated, not to mention confusing because of its esoteric terminology.

Time is the commodity of service providers — therefore being able to manage it well ensures profitability. To maximize your schedule, use Bookings by Office 365. Here’s how this easy-to-use app can greatly benefit your business.
Visibility
Bid adieu to the days of scribbling on post-its and frantically going through your schedule to find out where you’re heading for lunch.

Search engine optimization (SEO) is one of the most difficult and frustrating aspects of running a business. Web services and platforms that provide automated SEO reports like WordPress, Google, and Raven Tools tend to oversimplify their advice. If you’re trying to get a green light for SEO, you might need to look more closely at the images on your site.