There are many marketing techniques SMBs use to gain clients. Free information products, brochures, and press releases are just a few among many. But how do you know what’s most effective? It all comes down to looking at data and seeing for yourself what’s worked before.

It’s not a stretch to say that Gmail is one of the best and most popular email services in the world, having over 1 billion monthly active users. With powerful tools that allow you to gain control of your inbox, Gmail has become the platform of choice to both business and individual users.

Why do hackers attack? Is it for money, notoriety, or political reasons? Many business owners never ask these questions, and instead only think about the means of how a cyber attack takes place. But knowing the motive behind a hacker’s attack can help you understand whether or not you’re a target and what data you need to protect.

Most people are still impressed when they see a LinkedIn profile with 500+ connections. It gives that person authority in their industry and shows they’re a valuable member of the business world. In other words, 500+ connections can help sell you and your business.

From just a simple document viewer to a fully evolved cloud based solution, Google Drive just keeps getting stronger as a productivity suite for many businesses. As for managing PDFs, Google has some pretty neat features for that too. Nowadays you can scan PDFs with your phone, convert them, and more.

No matter how much technology advances, human error has always been a fact of life. Nowhere is this more pertinent than when it comes to email security as many of today’s breaches start in an employee’s inbox. But now Microsoft is looking to change this.

A potential customer’s first impression of your company is established when they visit your website. Many small business owners know this, and that’s why it’s important to keep up-to-date with web trends. Nowadays, responsive web design has become a popular trend for companies.

Most business owners are quick to think that utilizing mobile devices automatically leads to more productivity. Unfortunately, this is not always true. A poor mobile device policy can actually lead to burnout and see your employees become overwhelmed by technology.

Recently, Windows 10’s Anniversary Update announced some pretty cool features that you didn’t even know you wanted. Some of these changes include making Cortana an even better personal assistant, automatically putting your laptop in battery saver mode, allowing you to choose for Windows to update, and more.

Take a look at two recently featured retail customers, Brookstone and Orchard Supply Hardware, who are both using Meraki APs and Switches to improve the shopping experiences they provide.

Here in Northern California, two names that are known in every household are Brookstone and Orchard Supply Hardware (OSH). What may be less widely known is the networking solution that helps power these organizations – you guessed it, these are both Meraki customers.