Why your company needs to be on Instagram

It's astounding how celebrities manage to amass millions of followers and gain thousands of likes for posting a photo of their shadow. Companies of all sizes would go crazy for that kind of exposure, but rarely do their wishes get granted. But not all hope is lost, start small and take baby steps with the help of Instagram’s recently-announced tools that help make the process of establishing your company’s presence an easier one:
Business profile pages
Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past.

5 popular virtualization platforms for SMBs

Virtualization allows you to eliminate dependency on physical hardware limitations and software requirements. Exactly how you achieve that comes in a number of different solutions with even more confusing lingo and acronyms, but before you can tackle any of that it’s a good idea to go over the different companies providing the services.

Apps for Work from Google gets an upgrade

While many SMBs rave about Apps for Work and its ability to provide cheap enterprise-level productivity software, it’s generally agreed upon that there is one huge gap in what they offer. Google is hoping to amend this oversight with its recent announcement of Springboard, a tool designed to bring all of the individual apps together as one big happy family.

Ecommerce: Squarespace adds new analytics

Even if your business doesn’t see internet-based commerce as a top priority, it’s hard to ignore it as a sizable revenue opportunity regardless of your target market. Content management service (CMS) Squarespace knows exactly how you feel. Long kept as a secondary goal, the popular service will finally make moves to better cater to ecommerce subscribers looking to get more information and ROI out of the platform.

Tools for online reputation marketing

Like the Loch Ness Monster, reputation marketing has long been considered a figure that is shrouded in mystery. Shai Aharony from Redboot Online sums it up as "tools that allow you to analyze, track, monitor and engage online activity, giving you the power to directly respond to customer complaints and turn potentially damaging feedback into a positive experience.

Game Over: NBA team losses valuable data

Good cyber security, much like the best NBA defenses, must be strong and able to stop threats from every which way. For the Milwaukee Bucks, their on-court and cyber security defense could both use a little practice. Yahoo! Sports reported that the Milwaukee Bucks sent out the names, addresses, Social Security numbers, compensation information and dates of birth of players as part of a spoofed email attack.

Do I really need anti-malware for my Mac?

On the popular Discovery Channel program “Mythbusters,” hosts Adam Savage and Jamie Hyneman take a legend and deconstruct it to see whether its long-held beliefs are legitimate. They’ve busted all kinds of myths, from Jimmy Hoffa being buried under Giants Stadium (not true) to the ability to kill someone without a trace using an ice bullet (the bullet vaporizes as soon as the trigger’s pulled).

One tall tale they haven’t tackled is that Macs are impervious to malware, so you needn’t worry about cybersecurity solutions.

Seven Microsoft Excel mastery tips

When was the last time you used Microsoft Excel? And no, hovering over the icon doesn’t count. If it’s taking you too long to remember, then it probably is. Digital literacy is an essential part of finding a job these days, in fact taking a look at it further reveals that proficiency in Excel is a skill still sought after by most companies.

Creating online communities for businesses

Gamers require an effective strategy to thwart the boss, athletes require constant updates on the latest tournaments to improve performance and businesses require an online community to fully thrive. As the saying goes: ‘What comes easy won’t last, and what lasts won’t come easy’. This is especially true when you embark on building an online community for your company.